diddi was founded originally in London by Abi Bowman in 2005, now it is Hampshire based. Diddi was set up initially, as an outlet for the 'cozypocket' and more products are going to be added soon. Abi is mother of Daisy, aged 8 and Sam aged 3 and has a background in graphic design & project management. She has worked in the media industry for the past 14 years.

The cozypocket idea came from the direct experience of pushing her young children in a pushchair on cold, wet and windy days. Finding that gloves were way too much hassle as they had to be removed in order to be able to do any task, big or small, Abi ditched her gloves and suffered having chapped, cold, painful hands in bad weather. After a winter of whingeing, the cozypocket was born.

Diddi has been set up with the ethical & environmental values that Abi considers important in her everyday life. The cozypocket has been developed and manufactured in the UK, with materials sourced in the UK. It has been designed to have very little throw away packaging & the labels are printed on recycled card and can be recycled.